(i) Distinguish between branding and personal branding. (02marks)
(ii) List any two principles of personal branding. (02marks)
(b) (i) What is meant by the term entrepreneurial environment? (01mark)
(ii) Outline any three salient features of entrepreneurial environment. (03marks)
(b) State any four types of business opportunities that potential entrepreneurs are exposed to.
(04 marks)
(d) State any two;
(i) Determinants of sales of a business (02marks)
(ii) Factors considered by entrepreneurs in choosing sales promotion strategies.
(02marks)
e (i) Differentiate between equity financing and debt financing. (02marks)
(ii) Give any two instruments that can be used for deb financing (02 marks)
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